Founded by mother-daughter duo Rebecca Henry and Akua Shabaka, House of Aama has emerged as a powerhouse in the luxury fashion industry, artfully weaving African-American folklore, history, and spirituality into contemporary design. Their Los Angeles-based brand has garnered international attention for its unique approach to storytelling through fashion.

Brand Identity and Creative Vision

House of Aama‘s collections are deeply rooted in narrative-driven design, drawing inspiration from Southern American spirituality, Black American culture, and the African diaspora. Each piece serves as a wearable piece of history, combining luxury craftsmanship with cultural storytelling.

The brand maintains a strong presence at their Los Angeles showroom and through their e-commerce platform at www.houseofaama.com. Their innovative virtual fitting experience has revolutionized online shopping for luxury clothing, allowing customers to accurately visualize fits across their inclusive size range (XS-4X).

Signature Collections

Bloodroot Collection Inspired by Victorian-era Black seaside communities, this collection features:

  • Heritage Print Silk Robes ($495)
  • Nautical-inspired Loungewear ($285-425)
  • Limited Edition Resort Wear ($175-495)

Camp Aama Collection A nostalgic exploration of Black American resort communities, including:

  • Varsity-inspired Jackets ($395)
  • Premium Graphic T-shirts ($125)
  • Heritage Track Suits ($285)

Psychedelic Blues Collection Celebrating 1970s Black culture through:

Business Growth and Impact

Industry analysts project House of Aama to reach $20 million in revenue by 2026, marking significant growth since their launch. Key factors driving their success include:

  • Commitment to sustainable production practices
  • Strong direct-to-consumer relationships
  • Innovative digital shopping experiences
  • Cultural authenticity in design and marketing
  • Celebrity endorsements and editorial features

Social Impact

House of Aama extends beyond fashion through various initiatives:

  • Mentorship programs for emerging Black designers
  • Partnerships with historical preservation societies
  • Support for Black artisan communities
  • Educational programs about African-American history through fashion

Shopping Experience

Customers can engage with House of Aama through multiple channels:

  • Official website: www.houseofaama.com
  • Los Angeles showroom (by appointment)
  • Select luxury retailers nationwide
  • Trunk shows and pop-up events

The brand offers:

  • Complimentary virtual styling sessions
  • Custom sizing options
  • International shipping
  • Members-only preview events
  • Limited edition releases

Future Vision

House of Aama continues to expand while maintaining its commitment to storytelling through fashion. Upcoming initiatives include:

  • Expansion of their sustainable materials program
  • Launch of home goods collection
  • Enhanced digital shopping experiences
  • International retail partnerships
  • Archive-inspired capsule collections

For retail and press inquiries, visit their website at www.houseofaama.com or follow them on Instagram @houseofaama.

Note: House of Aama regularly updates their collections, prices, and availability. Please check their official website for current offerings and pricing information. Their Los Angeles showroom visits are by appointment only through their website booking system.

When you support this brand, you’re not just buying products – you’re investing in a more diverse and equitable marketplace.

Keep an eye on this brand’s social media channels and websites for special offers, limited editions, and collaboration announcements. With their strong growth trajectories and innovative approaches, this brand is not just one to watch – it is one to support and celebrate.