Empowering Black Girls and Women in Gaming: Roblox’s Historic Partnership with Afro Unicorn

In a monumental move, Roblox, the popular online gaming platform, has joined forces with Afro Unicorn, a character brand founded by visionary entrepreneur April Showers. This partnership marks a significant milestone, as Afro Unicorn becomes the first Black-owned, woman-founded business to land a licensed character brand in major retail. Let’s delve into the details of this exciting collaboration.

The Rise of Afro Unicorn
Afro Unicorn, established in 2019, emerged from April Showers’ desire to empower Black girls and women. The brand’s mission goes beyond mere merchandise—it’s a movement. Afro Unicorn’s product lineup includes:

Apparel: Stylish leggings and shirts that celebrate Black beauty.
Party Favors: From plates and napkins to balloons and decorations, Afro Unicorn adds magic to celebrations.
Inclusive Representation: Showers ensured that her products catered to various skin tones, reflecting the rich diversity within the Black community.
April Showers passionately states, “Afro Unicorn™ is more than a line of products. It’s a movement to make sure Black people are represented and have a seat at the table.”

Retail Success and Representation
Afro Unicorn has made its mark in over 40,000 retail stores, including giants like Walmart and Target. With 25 product categories, the brand continues to resonate with consumers seeking authentic representation.

Forbes recognizes April Showers as the visionary behind the first Black-owned, woman-founded business with a licensed character brand in major retail. Her journey is one of breaking barriers and creating opportunities for future generations.

A Digital Revolution:

Roblox, known for its user-generated content and customizable avatars, is committed to diversity. In light of this, the platform has partnered with Afro Unicorn to bring its characters and style to the digital realm. Here’s what the collaboration entails:

Live Experience: Roblox users can immerse themselves in Afro Unicorn’s world, interacting with diverse characters.
Digital Clothing and Accessories: Players can purchase Afro Unicorn-themed items from the Roblox Marketplace.
April Showers emphasizes the impact of this partnership: “Bringing Afro Unicorn to Roblox is a momentous occasion to positively impact a new generation of youth, including digital trendsetters and innovators.”

The union of Roblox and Afro Unicorn transcends pixels and avatars—it’s a celebration of representation, empowerment, and creativity. As players explore Afro Unicorn’s universe within Roblox, they contribute to a more inclusive gaming landscape.

So next time you log into Roblox, keep an eye out for those magical Afro Unicorn characters—they’re here to inspire and uplift!